Laughing Matters
Welcome to Peppercomm's Laughing Matters! A podcast that explores how great minds from the world of business, journalism and beyond are using the incredible power of humor to boost morale, engagement and productivity. Hosted by CEO Steve Cody and Senior Vice President Paul Merchan.
Laughing Matters
Episode 44: How to Rebrand and Have Some Fun While You’re at it: Tom Martin, The College of Charleston
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Paul
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Episode 44
From FedEx to ITT to the classroom, Tom Martin has built a career on authenticity, wit, and mentorship. Now Executive-in-Residence at The College of Charleston, Tom joins Laughing Matters to share how humor helped him navigate global rebrands, ease the tension during meetings, and inspire the next generation of communicators.
Tune in for:
- The story behind his eponymous mentorship program for up and coming professionals
- How listening (and laughing) led to iconic rebrands
- Example of some of Tom’s favorite examples of humor in brand campaigns