Episode 19 - How to use humor to become an award-winning global CMO superstar
January 12, 2023
Episode 19 – How to use humor to become an award-winning global CMO superstar. Sometimes you have to use humor to tell the same stories in a completely different way from what your competitors are doing. Laughing Matters recently welcomed Rupen Desai, co-founder of The Shed 28, who talked about how he did just that in his former role as CMO of Dole. His insights include:
- Why he’s done working with people who “suck the oxygen” out of the creativity of others and chooses to surround himself with those who fill him with that oxygen.
- How humor and laughter are powerful breakout strategies to tackle serious issues like climate change and sustainable foods.
- The way he catapulted the Dole brand, and his own personal brand, with his unique and lighthearted approach, garnering him recognition at the Cannes Lions festival in 2022 and as one of Forbes’ most influential CMO’s in the world.
Also, Rupen mentions a unique and hilarious video on how to be a leader, called “Leadership Lessons from a Dancing Guy.” You can click the link here watch it.